Skittles has long been one of Wrigley’s most recognizable global brands of candy. With an expansive portfolio of creative flavored and seasonal products, the “America Mix” was the newest summertime promotion. The objective was to create illustrative elements that captured the spirit of the celebrated American Independence Day in a way that cohesively integrated with Skittle’s strong brand equities. This design was rolled out to four themed packaging structures. This project was in collaboration with a Chicago-based branding and packaging firm.

Skittles Seasonal Packaging

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